Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

Buy Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750687607
ISBN-10: 0750687606
Format: Paperback
(246mm x 189mm x mm)
Pages: 286
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 30-Jun-2008
Country of Publication: United Kingdom

Other Editions - Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb

Book Reviews - Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Research for Non-profit, Community and Creative Organizations book by Bonita Kolb and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review