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Description - The Economic Naturalist by Robert H. Frank

Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics. For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

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Book Details

ISBN: 9780753513385
ISBN-10: 0753513382
Format: Paperback
(194mm x 130mm x 16mm)
Pages: 256
Imprint: Virgin Books
Publisher: Ebury Publishing
Publish Date: 3-Apr-2008
Country of Publication: United Kingdom

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Author Biography - Robert H. Frank

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. www.robert-h-frank.com

Books By Robert H. Frank

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