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A unique insider's guide to turning risk into opportunity In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

Buy Second Bounce of the Ball book by Ronald Cohen from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780753824368
ISBN-10: 0753824361
Format: Paperback
(146mm x 198mm x 23mm)
Pages: 304
Imprint: Phoenix (an Imprint of The Orion Publishing Group Ltd )
Publisher: Orion Publishing Co
Publish Date: 4-Sep-2008
Country of Publication: United Kingdom

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Author Biography - Ronald Cohen

Sir Ronald Cohen came to Britain from Egypt at the age of eleven; after winning a scholarship to Oxford and becoming president of the Oxford Union he attended Harvard Business School. As well as founding Easdaq, he founded the Apax Group in 1972, of which he is now chairman. He was knighted in 2001.

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