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The Smart story is one of entrepreneurial vision and daring. It is a story of innovation and changing a car to suit the needs of drivers. At Mercedes-Benz, the roots of an automotive concept designed for urban use reach back to the 1970's. With growing problems of inner-city public transport, limited parking, environmental awareness, rising petrol costs, the time was right for a small, easy to park, nippy, fuel-efficient car, and Smart captured the market and imagination in this area as no other car has done with it's introduction in the early 1990's.Since then, over 770,000 customers have purchased a first-generation Smart fortwo, and for many this has become an expression of their lifestyles and beliefs. This multidimensional examination of SMART covers the design, evolution, development, and marketing of Smart, showing technical details, lush colour photographs, marketing, an exciting account of creating a new auto brand in our time. Bound to be popular with care enthusiasts, the general publics, and business readers looking for a success story "Smart Small Car Big Deal" will join "Smart Thinking" on the shelves of these reader's walls.

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Book Details

ISBN: 9780760335215
ISBN-10: 0760335214
Format: Paperback
(248mm x 248mm x 18mm)
Pages: 180
Imprint: Motorbooks International
Publisher: Motorbooks International
Publish Date: 9-Sep-2008
Country of Publication: United States

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Author Biography - Willi Diez

Authors Willi Diez and J\u00fcrgen Z\u00f6llter examine the evolving history of the smart from various perspectives, and relate its story as a contemporary chronicle. The result is a multidimensional image of the marque and the automobile, an exciting outline of what it means to establish a new automobile brand in our time, and a book which, for the first time, reveals a wealth of previously unreleased material from the history of the smart company. Authors Willi Diez and J\u00fcrgen Z\u00f6llter examine the evolving history of the smart from various perspectives, and relate its story as a contemporary chronicle. The result is a multidimensional image of the marque and the automobile, an exciting outline of what it means to establish a new automobile brand in our time, and a book which, for the first time, reveals a wealth of previously unreleased material from the history of the smart company.