Call Boomerang Books 1300 36 33 32

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' are included throughout the book to illustrate real world problem-solving procedures and thought processes.

Buy Proposal Savvy book by Elise K. Parsigian from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761900276
ISBN-10: 0761900276
Format: Paperback
(228mm x 152mm x 15mm)
Pages: 288
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 2-Apr-1996
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Proposal Savvy book by Elise K. Parsigian and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review