This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
Buy Research Paradigms, Television, and Social Behaviour book by Joy K. Asamen from Australia's Online Bookstore, Boomerang Books.
(210mm x 141mm x 27mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Author Biography - Joy K. Asamen
Dr. Asamen received her doctorate in educational psychology, specializing in counseling psychology. She came to Pepperdine University after five years in psychiatric research at the Veterans Administration Medical Center in Brentwood and the UCLA Neuropsychiatric Institute. Her teaching interests are in areas of research methods and data analysis. She is a licensed psychologist in California.