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Description - Analyzing and Reporting Focus Group Results by Richard A. Krueger

This final volume of the Focus Group Kit off ers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis. '

Buy Analyzing and Reporting Focus Group Results by Richard A. Krueger from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761908166
ISBN-10: 0761908161
Format: Paperback
(254mm x 177mm x mm)
Pages: 160
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Jul-1997
Country of Publication: United States

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Author Biography - Richard A. Krueger

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.