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Description - Planning Focus Groups by David L. Morgan

Planning Focus Groups is part of the six-vol ume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial pla nning stages through to analysing and reporting the data. '

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Book Details

ISBN: 9780761908173
ISBN-10: 076190817X
Format: Paperback
(254mm x 177mm x mm)
Pages: 160
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Jul-1997
Country of Publication: United States

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Author Biography - David L. Morgan

David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).

Books By David L. Morgan

Focus Group Guidebook by David L. Morgan
Paperback, July 1997
Successful Focus Groups by David L. Morgan
Paperback, April 1993