Call Boomerang Books 1300 36 33 32

David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.

Buy Planning Focus Groups book by David L. Morgan from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761908173
ISBN-10: 076190817X
Format: Paperback
(254mm x 177mm x 8mm)
Pages: 160
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Jul-1997
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Planning Focus Groups book by David L. Morgan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - David L. Morgan

David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).

Books By Author David L. Morgan

Focus Group Guidebook by David L. Morgan

The Focus Group Guidebook

Paperback, July 1997
$113.40
Successful Focus Groups by David L. Morgan

Successful Focus Groups

Paperback, January 1993
$181.80