Description - Planning Focus Groups by David L. Morgan
Planning Focus Groups is part of the six-vol ume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial pla nning stages through to analysing and reporting the data. '
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(254mm x 177mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Book Reviews - Planning Focus Groups by David L. Morgan
Author Biography - David L. Morgan
David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).