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Drawing on the insights of a distinguished group of international scholars from a variety of disciplines, Soundbite Culture combines theory with case analysis to describe and account for the environment within which discourse has declined, and what has replaced it and why. The authors explore the implications of their premise by investigating various media, their methods, and their social, cultural and political implications. Topics include targeted direct mail campaigns, polling, infomercials, Internet identities, radio talk shows,and filmic depictions.

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Book Details

ISBN: 9780761908722
ISBN-10: 0761908722
Format: Paperback
(215mm x 139mm x 25mm)
Pages: 312
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 10-Feb-1999
Country of Publication: United States

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