Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Advertising to Children by M. Carole Macklin

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Buy Advertising to Children by M. Carole Macklin from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761912859
ISBN-10: 0761912851
Format: Paperback
(228mm x 152mm x 17mm)
Pages: 336
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 26-Aug-1999
Country of Publication: United States

Other Editions - Advertising to Children by M. Carole Macklin

Book Reviews - Advertising to Children by M. Carole Macklin

» Have you read this book? We'd like to know what you think about it - write a review about Advertising to Children book by M. Carole Macklin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review