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Description - Advertising to Children by M. Carole Macklin

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.'

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Book Details

ISBN: 9780761912859
ISBN-10: 0761912851
Format: Paperback
(228mm x 152mm x mm)
Pages: 336
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 16-Jul-1999
Country of Publication: United States

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