Call Boomerang Books 1300 36 33 32

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management

Buy Communication Planning book by Sherry Devereaux Ferguson from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780761913146
ISBN-10: 0761913149
Format: Paperback
(228mm x 152mm x 13mm)
Pages: 280
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 9-Sep-1999
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Communication Planning book by Sherry Devereaux Ferguson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Author Sherry Devereaux Ferguson

Communication in Everyday Life by Sherry Devereaux Ferguson

Communication in Everyday Life

Paperback, March 2014
$125.96
Public Speaking by Sherry Devereaux Ferguson

Public Speaking

Paperback, March 2007
$149.36
Researching the Public Opinion Environment by Sherry Devereaux Ferguson

Researching the Public Opinion Environment

Paperback, June 2000
$165.60