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Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Buy Uncover the Hidden Power of Television Programming book by Kevin J. Clancy from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780761915829
ISBN-10: 0761915826
Format: Paperback
(228mm x 152mm x 13mm)
Pages: 244
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 30-Sep-1999
Country of Publication: United States

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