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Description - Uncover the Hidden Power of Television Programming by Kevin J. Clancy

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.'

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Book Details

ISBN: 9780761915829
ISBN-10: 0761915826
Format: Paperback
(228mm x 152mm x mm)
Pages: 244
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Aug-1999
Country of Publication: United States

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