Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Uncover the Hidden Power of Television Programming by Kevin J. Clancy

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Buy Uncover the Hidden Power of Television Programming by Kevin J. Clancy from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761915829
ISBN-10: 0761915826
Format: Paperback
(228mm x 152mm x 13mm)
Pages: 244
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 30-Sep-1999
Country of Publication: United States

Other Editions - Uncover the Hidden Power of Television Programming by Kevin J. Clancy

Book Reviews - Uncover the Hidden Power of Television Programming by Kevin J. Clancy

» Have you read this book? We'd like to know what you think about it - write a review about Uncover the Hidden Power of Television Programming book by Kevin J. Clancy and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Kevin J. Clancy

Counterintuitive Marketing by Kevin J. Clancy
Paperback, March 2009
$41.72