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Description - On Media Violence by W. James Potter

In this definitive examination of a much-debated topic, the author provide a thorough review of research, addresses the need to rethink the methodological tools used to assess media violence, and introduces the concept of Lineation Theory.'

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Book Details

ISBN: 9780761916390
ISBN-10: 0761916393
Format: Paperback
(228mm x 152mm x mm)
Pages: 312
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 10-Sep-1999
Country of Publication: United States

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Author Biography - W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Books By W. James Potter

Introduction to Media Literacy by W. James Potter
Paperback, August 2015
Media Effects by W. James Potter
Paperback, January 2012
Theory of Media Literacy by W. James Potter
Paperback, April 2004