Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - On Media Violence by W. James Potter

This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.

Buy On Media Violence by W. James Potter from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761916390
ISBN-10: 0761916393
Format: Paperback
(228mm x 152mm x 15mm)
Pages: 312
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 15-Oct-1999
Country of Publication: United States

Other Editions - On Media Violence by W. James Potter

Book Reviews - On Media Violence by W. James Potter

» Have you read this book? We'd like to know what you think about it - write a review about On Media Violence book by W. James Potter and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Books By W. James Potter

Media Literacy by W. James Potter
Paperback, March 2016
Introduction to Media Literacy by W. James Potter
Paperback, October 2015
Media Effects by W. James Potter
Paperback, March 2012