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Description - Developing a Market Orientation by Rohit Deshpande

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by SAGE Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

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Book Details

ISBN: 9780761916932
ISBN-10: 0761916938
Format: Paperback
(228mm x 152mm x mm)
Pages: 328
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 13-Apr-1999
Country of Publication: United States

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