Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Buy Moderating Focus Groups book by Thomas L. Greenbaum from Australia's Online Independent Bookstore, Boomerang Books.
(228mm x 152mm x 15mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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