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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Book Details

ISBN: 9780761920441
ISBN-10: 0761920447
Format: Paperback
(228mm x 152mm x 15mm)
Pages: 264
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 28-Jan-2000
Country of Publication: United States

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