1300 36 33 32

How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.

Buy Using Market Knowledge book by Rohit Deshpande from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780761921981
ISBN-10: 0761921982
Format: Paperback
(228mm x 152mm x 19mm)
Pages: 400
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 14-Nov-2000
Country of Publication: United States

Other Editions


» Have you read this book? We'd like to know what you think about it - write a review about Using Market Knowledge book by Rohit Deshpande and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review

Books By Author Rohit Deshpande

Global Market by Rohit Deshpande

The Global Market

Hardback, June 2004
Developing a Market Orientation by Rohit Deshpande

Developing a Market Orientation

Paperback, May 1999