Call Boomerang Books 1300 36 33 32

Description - Using Market Knowledge by Rohit Deshpande

How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.

Buy Using Market Knowledge by Rohit Deshpande from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761921981
ISBN-10: 0761921982
Format: Paperback
(228mm x 152mm x mm)
Pages: 400
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 6-Oct-2000
Country of Publication: United States

Other Editions - Using Market Knowledge by Rohit Deshpande

Book Reviews - Using Market Knowledge by Rohit Deshpande

» Have you read this book? We'd like to know what you think about it - write a review about Using Market Knowledge book by Rohit Deshpande and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Rohit Deshpande

Global Market by Rohit Deshpande
Hardback, May 2004
Developing a Market Orientation by Rohit Deshpande
Paperback, April 1999