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Description - Methods for Behavioral Research by Paul David Cherulnik

Providing both a theoretical understanding of research issues and a nuts-and-bolts guide, this book presents the critical issues in psychological research in a clear and easy-to-read manner. Paul Cherulnik's principal goal is to present methods in a way that will lend coherence to the material. The book: * provides a meaningful framework based around Campbell and Stanley's threats to validity' * guides the reader step-by-step through the phases of the research process * encourages and models a process of critical thinking * illustrates throughout with a sample of 25 actual research studies The book features abundant study aids such as: application boxes, tables and figures, "quick guides" that summarize each chapter verbally and visually, review questions, exercises, and a complete glossary.

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Book Details

ISBN: 9780761921998
ISBN-10: 0761921990
Format: Hardback
Pages: 576
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 19-Jul-2001
Country of Publication: United States

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Author Biography - Paul David Cherulnik

Paul D. Cherulnik, Ph.D., has taught psychology at a number of colleges and universities for over 30 years. This is his third book. The others include a previous research methods book and a collection of case studies of the application of behavioral research in design fields such as architecture, interior design, and landscape architecture. He has also published over two dozen research papers, most dealing with relationships between physical appearance and social behavior. Recently, he has been developing and validating a scale that measures people's beliefs about the Culture of Honor.