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Description - Methods for Behavioral Research by Paul D. Cherulnik

Providing both a theoretical understanding of research issues and a nuts-and-bolts guide, this book presents the critical issues in psychological research in a clear and easy-to-read manner. Presented within the critical context of validity and reliability the author addresses all the steps of the research process: from formulating a hypothesis, to specifying variables, to creating a research design, to collecting and analyzing data, to drawing conclusions, to reporting the results.

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Book Details

ISBN: 9780761921998
ISBN-10: 0761921990
Format: Hardback
(241mm x 190mm x 32mm)
Pages: 576
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 21-Aug-2001
Country of Publication: United States

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Author Biography - Paul D. Cherulnik

Paul D. Cherulnik, Ph.D., has taught psychology at a number of colleges and universities for over 30 years. This is his third book. The others include a previous research methods book and a collection of case studies of the application of behavioral research in design fields such as architecture, interior design, and landscape architecture. He has also published over two dozen research papers, most dealing with relationships between physical appearance and social behavior. Recently, he has been developing and validating a scale that measures people's beliefs about the Culture of Honor.

Books By Paul D. Cherulnik