This book offers students the opportunity to develop and practice the skills needed in order to make difficult public health decisions. It presents fifteen public health case studies that address a wide array of challenging and complex public health issues. These case studies attempt to vicariously place the reader into a position in which he or she is required to size up the situation and suggest some action for the organization. This case approach provides students with a perspective concerning the complexity of the issues that public health organizations face, practice in discerning critical problems and opportunities, application of theory, and an understanding of the inter-relatedness of organizational and public health core functions. The cases are based on field research conducted in a variety of public heatlh agencies. Many have been co-authored by public health practitioners. The cases encompass all of the core public health disciplines and engage the student in integrating these disciplines into management and leadership practice.
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(254mm x 177mm x 25mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Author Biography - Stuart A. Capper
Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice, and the campaign board for the United Way of Central Carolinas.