Description - Internet Data Collection by Samuel J. Best
The Internet has emerged as a popular medium for collecting data because of its ability to access millions of users, facilitate an array of research designs, and efficiently deliver and compile questionnaires. Often forgotten amidst this growing enthusiasm are the medium's numerous drawbacks, from limited coverage to technical variance, that threaten to undermine the quality of the information assembled. Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.
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(215mm x 139mm x 13mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Book Reviews - Internet Data Collection by Samuel J. Best
Author Biography - Samuel J. Best
Samuel J. Best has conducted and overseen numerous surveys both as a scholar and as Director for the Center of Survey research and Analysis at the University of Connecticut. He has written numerous academic articles and books, including an earlier volume for the QASS series, entitled Internet Data Collection (#142). Samuel J. Best is an Associate Professor of Political Science and Research Director of the Center for Survey Research and Analysis at the University of Connecticut. Brian S. Krueger is an Assistant Professor of Political Science at the University of Rhode Island.