Description - Theorizing About Intercultural Communication by William B. Gudykunst
There are several approaches to incorporating culture into communication theories. First, culture can be integrated with the communication process in the theories of communication. Second, theories can be designed to describe how communication varies across cultures. And third, theories can be generated to explain communication between people from different cultures. In Theorizing About Intercultural Communication, editor William B. Gudykunst brings together key theories that have shaped and influenced human intercultural communication. Theorizing About Intercultural Communication provides an excellent overview of the major theories currently in use and examines how these theories will also support the foundation for future research in this area. Contributors to this text include individuals who actually developed the theories covered in the book. Each contributor highlights the evolution, development, and application of the theory to provide a thorough and contemporary view of the field.
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(254mm x 177mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Author Biography - William B. Gudykunst
William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.