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Description - Theory of Media Literacy by W. James Potter

Media literacy is a topic of increasing interest, especially to educators. Despite that interest, there has been no single book that brings together the scattered work on media literacy, one that looks at, in Potter's words, "what we know as well as what can be done with what we know." Potter is a high-profile name in this field. His text Media Literacy has further established his reputation as an expert on this topic.

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Book Details

ISBN: 9780761929529
ISBN-10: 0761929525
Format: Paperback
(228mm x 152mm x mm)
Pages: 320
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 29-Apr-2004
Country of Publication: United States

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Author Biography - W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Books By W. James Potter

Introduction to Media Literacy by W. James Potter
Paperback, August 2015
Media Effects by W. James Potter
Paperback, January 2012
11 Myths of Media Violence by W. James Potter
Paperback, October 2002