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Description - Creating Customer Delight by Rakesh Seth

This book discusses the beginnings of customer relationship management in India and analyzes the growing need for better customer understanding to build successful enterprises. It focuses on an integrated approach to customer relationship marketing and the tools required for practising it, including: database management; call centres; customer relationship management technologies; and soft skills// communication.

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Book Details

ISBN: 9780761932963
ISBN-10: 0761932968
Format: Paperback
(215mm x 139mm x mm)
Pages: 154
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 14-Jun-2005
Country of Publication: United States

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