Description - Creating Customer Delight by Rakesh Seth
This book discusses the beginnings of customer relationship management in India and analyzes the growing need for better customer understanding to build successful enterprises. It focuses on an integrated approach to customer relationship marketing and the tools required for practising it, including: database management; call centres; customer relationship management technologies; and soft skills// communication.
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(215mm x 139mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
Country of Publication:
Book Reviews - Creating Customer Delight by Rakesh Seth