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This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.

Buy The Encyclopaedic Dictionary of Marketing book by Kaleem Mohammad Khan from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761935018
ISBN-10: 0761935010
Format: Paperback
(241mm x 184mm x 20mm)
Pages: 356
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 7-Aug-2006
Country of Publication: United States

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