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Description - Corporate Social Responsibility in India by Sanjay K. Agarwal

Corporate Social Responsibility (CSR) is the ethical behaviour of a company or business towards society. In India, it is largely understood to be philanthropy, even by corporates, which is incorrect. Philanthropy is only a tiny part of the total concept. CSR involves direct engagement with local communities, the identification of their basic needs and integration of these needs with business goals and strategic intent. As Indian Industry enters international markets, doing business on a truly global scale, it is only a matter of time before this important concept is integrated with business goals to ensure a healthy economic, social and environmental impact and to long-term sustainability. This is the first comprehensive, well-researched book on CSR in India. The author attempts to bridge the gap between Indian needs and current practices, using Indian examples, case studies and identifying CSR role models across Indian industry. The approach of the book is CSR as a critical business need, not a philosophy. The book covers a broad range of issues including: " The business benefits of CSR " CSR and sustainable development " CSR reporting and tax issues " CSR strategies and projects in the Indian context " CSR effort of several large Indian companies

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Book Details

ISBN: 9780761936282
ISBN-10: 0761936289
Format: Paperback
(215mm x 139mm x mm)
Pages: 352
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Apr-2008
Country of Publication: United States

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Author Biography - Sanjay K. Agarwal

Sanjay K Agarwal is a Chartered Accountant with over 15 years experience in the field of Corporate and Factory Accounts and Direct and Indirect Taxation. Having worked with RPG Group and Aditya Birla Group in different capacities, presently he is working for Reliance Group. He is a regular contributor of articles on a wide range of issues of topical interest. His articles have been published in several prestigious journals including The Chartered Accountant and The Bombay Chartered Accountant Journal. His articles on Corporate Social Responsibility and Sustainable Development have been published in journals of various management schools.