Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed countries have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact. The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.
Buy Corporate Social Responsibility in India book by Sanjay K. Agarwal from Australia's Online Independent Bookstore, Boomerang Books.
(215mm x 139mm x 23mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Author Biography - Sanjay K. Agarwal
Sanjay K Agarwal is a Chartered Accountant with over 15 years experience in the field of Corporate and Factory Accounts and Direct and Indirect Taxation. Having worked with RPG Group and Aditya Birla Group in different capacities, presently he is working for Reliance Group. He is a regular contributor of articles on a wide range of issues of topical interest. His articles have been published in several prestigious journals including The Chartered Accountant and The Bombay Chartered Accountant Journal. His articles on Corporate Social Responsibility and Sustainable Development have been published in journals of various management schools.