Sutheeshna Babu. S is Reader at the Indian Institute of Tourism and Travel Management Gwalior and now holds the post of Nodal Officer of the National Institute of Watersports, Goa. Prior to this, he has worked as Chairperson of the Department of Tourism, Institute of Management Studies, Ghaziabad, U.P., India. Dr Babu is also the editor of the UNECAP promoted Asia-Pacific Education and Training Institutes in Tourism (APETIT) Newsletter. His main publications include conference proceedings and articles in journals and edited books. Tourism development issues and policy research remain his main areas of research. Sitikantha Mishra, PhD, is the Director of the Indian Institute of Tourism and Travel Management (IITTM), Gwalior, Ministry of Tourism, Government. of India. He has been working as Professor in Business Studies for last two decades. Prof. Mishra is also Vice-President UNECAP promoted Asia-Pacific Education and Training Institutes in Tourism (APETIT). He has authored many articles in national and international journals, and wrote three books on themes related to tourism planning and marketing. Prof. Mishra is also member of the Working Committee on Technical Education for the 11th Five Year Plan, constituted by the Ministry of Human Resource Development, Government of India. His main areas of interest are strategic management, financial management and tourism planning. Bivraj Bhusan Parida, D Lit., is Reader at the Indian Institute of Tourism and Travel Management, Bhubaneswar. Prior to this, he taught at the Department of Management, Burdwan University, West Bengal and also headed the department. He has a dual post-graduate in economics and management, and has obtained the Doctorate and D Lit. in Management with marketing as the focus area. In addition to publishing seminar/conference papers, Dr Parida also has published in leading journals and co-authored a book on tourism marketing. His areas of interests are marketing themes, and he specialises in Customer Relationship Management (CRM) applications in tourism.