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Description - Services Marketing and Management by Audrey Gilmore

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.

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Book Details

ISBN: 9780761941583
ISBN-10: 0761941584
Format: Paperback
(242mm x 170mm x mm)
Pages: 216
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 15-May-2003
Country of Publication: United States

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Author Biography - Audrey Gilmore

Professor of services marketing

Books By Audrey Gilmore

Qualitative Marketing Research by Audrey Gilmore
Paperback, February 2001
$98.10