Description - Services Marketing and Management by Audrey Gilmore
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
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(242mm x 170mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Author Biography - Audrey Gilmore
Professor of services marketing