1300 36 33 32

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Buy Services Marketing and Management book by Audrey Gilmore from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780761941583
ISBN-10: 0761941584
Format: Paperback
(242mm x 170mm x 13mm)
Pages: 216
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 15-May-2003
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Services Marketing and Management book by Audrey Gilmore and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Author Biography - Audrey Gilmore

Professor of services marketing

Books By Author Audrey Gilmore

Qualitative Marketing Research by Audrey Gilmore

Qualitative Marketing Research

Paperback, February 2001
$92.70