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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

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Book Details

ISBN: 9780761942559
ISBN-10: 0761942556
Format: Paperback
(234mm x 156mm x 19mm)
Pages: 224
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 18-Feb-2004
Country of Publication: United States

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