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Description - Marshall McLuhan by Janine Marchessault

Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: explains McLuhan's key ideas; engages with critical issues in media and contemporary art; demonstrates the relevance of his work for students of media and communications; addresses his methodological contribution; revises our understanding of his place in the history of ideas.

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Book Details

ISBN: 9780761952657
ISBN-10: 0761952659
Format: Paperback
(198mm x 129mm x mm)
Pages: 264
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 20-Oct-2004
Country of Publication: United States

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