Description - International and Cross-Cultural Management Research by Jean-Claude Usunier
The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This text addresses the particular characteristics of international management research, including the important role of culture. An introduction provides an overview of the major issues and different approaches to international management research. The book offers a typology of research designs in international management and shows the role culture plays in such designs. Also discussed are the theories and paradigms that serve international and cross-cultural management research. Throughout, the author provides illustrative examples from key empirical studies. The volume is intended to provide an accessible introduction to the major principles and practices, as a guide for students and others wishing to undertake research in business and management in an international and/or cross-cultural dimension.
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(216mm x 138mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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