1300 36 33 32

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components. The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.

Buy International and Cross-Cultural Management Research book by Jean-Claude Usunier from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780761952817
ISBN-10: 0761952810
Format: Paperback
(216mm x 138mm x 16mm)
Pages: 208
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 18-Sep-1998
Country of Publication: United States

Other Editions


» Have you read this book? We'd like to know what you think about it - write a review about International and Cross-Cultural Management Research book by Jean-Claude Usunier and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review

Books By Author Jean-Claude Usunier

AIDS and Business by Jean-Claude Usunier

AIDS and Business

Paperback, April 2015
Religions as Brands by Jean-Claude Usunier

Religions as Brands

Hardback, December 2013
Marketing Across Cultures by Jean-Claude Usunier

Marketing Across Cultures

Paperback, December 2012