Description - McQuail's Reader in Mass Communication Theory by Denis McQuail
McQuail's Reader in Mass Communication Theory provides an invaluable resource of statements from the key authorities drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. The book is designed as a companion to the best-selling textbook McQuail's Mass Communication Theory, but can also be used independently of that text. The book is divided into ten parts: *Origin and Development *Approaches and Conceptual Issues *Mass Media and Society *From Old to New Media *Normative Theory *Global Mass Communication *Media Organization and Production *Media Content *The Media Audience *Mass Media and Effects
Buy McQuail's Reader in Mass Communication Theory by Denis McQuail from Australia's Online Independent Bookstore, Boomerang Books.
(246mm x 182mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
Country of Publication:
Other Editions - McQuail's Reader in Mass Communication Theory by Denis McQuail
Book Reviews - McQuail's Reader in Mass Communication Theory by Denis McQuail
Author Biography - Denis McQuail
Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.