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Description - Traditional Industry in the New Market Economy by Kanakalatha Mukund

Based on primary and secondary data and extensive fieldwork, this book provides an in-depth study of handloom weaving in Andhra Pradesh, which is one of the most important handloom weaving regions in the country. It provides an alternative view and a corrective to the widespread notion that handloom weaving is inherently unviable and noncompetitive. Instead, Kanakalatha Mukund and Syama Sundari demonstrate that it is a dynamic sector with great market potential, given its links with national and international markets.

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Book Details

ISBN: 9780761995227
ISBN-10: 0761995226
Format: Hardback
(215mm x 139mm x 13mm)
Pages: 172
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 30-Apr-2001
Country of Publication: United States

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