Call Boomerang Books 1300 36 33 32

Description - The (Un)Common Sense of Advertising by Sanjay Tiwari

This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.

Buy The (Un)Common Sense of Advertising by Sanjay Tiwari from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761997368
ISBN-10: 0761997369
Format: Paperback
Pages: 268
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 27-May-2003
Country of Publication: United States

Book Reviews - The (Un)Common Sense of Advertising by Sanjay Tiwari

» Have you read this book? We'd like to know what you think about it - write a review about (Un)Common Sense of Advertising book by Sanjay Tiwari and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review