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Description - The (Un)common Sense of Advertising by Sanjay Tiwari

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation.

Buy The (Un)common Sense of Advertising by Sanjay Tiwari from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780761997368
ISBN-10: 0761997369
Format: Paperback
(242mm x 161mm x 15mm)
Pages: 268
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Jul-2003
Country of Publication: United States

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