Description - The (Un)common Sense of Advertising by Sanjay Tiwari
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation.
Buy The (Un)common Sense of Advertising by Sanjay Tiwari from Australia's Online Independent Bookstore, Boomerang Books.
(242mm x 161mm x 15mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
Country of Publication:
Book Reviews - The (Un)common Sense of Advertising by Sanjay Tiwari