Description - The (Un)Common Sense of Advertising by Sanjay Tiwari
This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.
Buy The (Un)Common Sense of Advertising by Sanjay Tiwari from Australia's Online Independent Bookstore, Boomerang Books.
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Book Reviews - The (Un)Common Sense of Advertising by Sanjay Tiwari