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Description - Corporate Communications by Joseph Fernandez

This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stersses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

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Book Details

ISBN: 9780761997467
ISBN-10: 0761997466
Format: Paperback
Pages: 300
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 8-Nov-2004
Country of Publication: United States

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