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Description - Health Care Market Strategy by Steven G. Hillestad

Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.

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Book Details

ISBN: 9780763747992
ISBN-10: 0763747998
Format: Hardback
(235mm x 160mm x 28mm)
Pages: 287
Imprint: Jones and Bartlett Publishers, Inc
Publisher: Jones and Bartlett Publishers, Inc
Publish Date: 16-Dec-2003
Country of Publication: United States

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Books By Steven G. Hillestad

Health Care Market Strategy by Steven G. Hillestad
Paperback, July 2012
$175.45