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Description - The Unofficial Guide to Starting a Small Business by Marcia Layton Turner

An updated edition of one of Library Journal's Best Business Books of 1999 This new edition of The Unofficial Guide to Starting a Small Business offers readers all the information and tools they need to successfully get their business up and running. Authoritative and comprehensive, it covers every step in the start-up process, from market research, to business plans, to marketing programs. It presents the inside scoop on all the vital topics entrepreneurs need to know tax issues, bookkeeping, business insurance, federal and state regulations, start-up financing, and much more. Now with even more helpful checklists and illustrative examples, the Second Edition of The Unofficial Guide to Starting a Small Business is perfect for entrepreneurs with a dream but not the MBA. Marcia Layton Turner (Rochester, NY) is a start-up business expert and the founder of Layton & Co., a marketing consulting firm. She has been quoted or profiled in Money magazine, Entrepreneur, USA Weekend, and many other national publications. She is also the author of the Wiley book Kmart's Ten Deadly Sins (0-471-43593-7).

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Book Details

ISBN: 9780764572852
ISBN-10: 0764572857
Format: Paperback
(209mm x 134mm x 23mm)
Pages: 432
Imprint: Hungry Minds Inc,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 22-Oct-2004
Country of Publication: United States

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Author Biography - Marcia Layton Turner

MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She has been featured in such publications as Money, Entrepreneur, and USA Weekend, and she is the author of several books, including Kmart's Ten Deadly Sins and, most recently, Emeril!: Inside the Amazing Success of Today's Most Popular Chef, both from Wiley.

Books By Marcia Layton Turner

Emeril! by Marcia Layton Turner
Hardback, August 2004
$57.55
Kmart's Ten Deadly Sins by Marcia Layton Turner
Hardback, August 2003
$77.30