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This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.

Buy Building Your Direct Mail Program book by Gwyneth J. Lister from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780787955298
ISBN-10: 0787955299
Format: Paperback
(278mm x 217mm x 8mm)
Pages: 112
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 20-Apr-2001
Country of Publication: United States


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Author Biography - Gwyneth J. Lister

Gwyneth J. Lister, CFRE, is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the "Outstanding Fundraising Executive Award" from the National Society of Fund Raising Executives Golden Gate Chapter.