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From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. "Strategic Thinking for the New Economy" shows that designing a successful strategy is a never-ending quest - and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A Bartlett, Henry Mintzberg, Richard T Pascale and C K Prahalad.

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Book Details

ISBN: 9780787957292
ISBN-10: 0787957291
Format: Paperback
(230mm x 151mm x 23mm)
Pages: 336
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 25-May-2001
Country of Publication: United States


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Author Biography - Michael A. Cusumano

MICHAEL CUSUMANO is the Sloan Management Review Distinguished Professor at MIT's Sloan School of Management and a noted competitive strategy specialist. CONSTANTINOS MARKIDES is professor of strategic and international management and chairman of the strategy department at the London Business School.

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