Description - Designing and Conducting Survey Research by Louis M. Rea
Designing and Conducting Survey Research, Third Edition is the revised edition of the reliable book that has become the standard reference in the field for public and nonprofit managers who seek to conduct effective and meaningful survey research. This Third Edition introduces additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis techniques, as well as updated examples and new exercises.
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(238mm x 186mm x 26mm)
Publisher: John Wiley & Sons Inc
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Author Biography - Louis M. Rea
Louis M. Rea is professor of city planning and director of the School'of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses and also has extensive experience as a researcher. Rea'has taught graduate courses in statistical analysis, transportation planning, survey research, and urban and fiscal problems. Richard A. Parker is professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors. He specializes in survey research for housing, retail, commercial, recreational, and transportation development and for environmental, socioeconomic, demographic, and fiscal impact analyses.