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Description - Brand from the Inside by Libby Sartain

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

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Book Details

ISBN: 9780787981891
ISBN-10: 0787981893
Format: Hardback
(235mm x 163mm x 24mm)
Pages: 272
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 1-Apr-2006
Country of Publication: United States

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Author Biography - Libby Sartain

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

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