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If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters-what fundraisers everywhere need to know-there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.

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Book Details

ISBN: 9780787983147
ISBN-10: 0787983144
Format: Paperback
(209mm x 142mm x 13mm)
Pages: 176
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 9-May-2006
Country of Publication: United States

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Author Biography - Ken Burnett

Ken Burnett is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance.

Books By Author Ken Burnett

Relationship Fundraising by Ken Burnett

Relationship Fundraising

Hardback, September 2002
$73.76
Handbook of Key Customer Relationship Management by Ken Burnett

Handbook of Key Customer Relationship Management

Paperback, December 2000
$49.46