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Cultural Competence in Health Education and Health Promotion examines the importance of ethnic and cultural factors for community health practice. The first in a new series of book to be published by Jossey-Bass and the American Association for Health Education, this text describes essential theories, models, and practices for working with race, ethnicity, gender, and social issues. The volume editors and their contributors, all experts in this field, cover demographics, disparities, complementary and alternative medicine, spiritually grounded approaches, multicultural populations, culturally competent needs assessment and planning, communication, workforce, program planning, aging, sexual orientation, and future challenges. Useful for both undergraduate and graduate students in the field of health education and health promotion, school health, public health, preventive medicine, nursing, and allied health fields, the publication is essential reading for those learning or practicing health education and health promotion.

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Book Details

ISBN: 9780787986360
ISBN-10: 0787986364
Format: Paperback
(234mm x 181mm x 15mm)
Pages: 304
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 11-Sep-2008
Country of Publication: United States


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Author Biography - AAHE

Miguel A. Perez, Ph.D., CHES, is Professor and Chair of the Department of Health Science, California State University, Fresno, California. Raffy R. Luquis, Ph.D., M.S., CHES, is associate professor of Health Education, School of Behavioral Sciences and Education, Pennsylvania State University, Harrisburg.