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Description - Museum Marketing and Strategy by Neil G. Kotler

This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies. Written by Neil Kotler along with his brother Phillip, the father of modern marketing, this book reflects the changing museum world. The rapid growth in the number museums worldwide, coupled with greater receptivity on the part of museum managers and boards regarding marketing solutions has created an atmosphere in which museum managers are seeking ways to be more strategic and creative in order to reach their institution's goals.

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Book Details

ISBN: 9780787996918
ISBN-10: 0787996912
Format: Hardback
(237mm x 186mm x 35mm)
Pages: 544
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 1-Aug-2008
Country of Publication: United States

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Author Biography - Neil G. Kotler

Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution. Philip Kotler is?the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. Wendy I. Kotler is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.