Description - Museum Marketing and Strategy by Neil G. Kotler
This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies. Written by Neil Kotler along with his brother Phillip, the father of modern marketing, this book reflects the changing museum world. The rapid growth in the number museums worldwide, coupled with greater receptivity on the part of museum managers and boards regarding marketing solutions has created an atmosphere in which museum managers are seeking ways to be more strategic and creative in order to reach their institution's goals.
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(237mm x 186mm x 35mm)
Publisher: John Wiley & Sons Inc
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Book Reviews - Museum Marketing and Strategy by Neil G. Kotler
Author Biography - Neil G. Kotler
Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution. Philip Kotler is?the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. Wendy I. Kotler is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.