Call Boomerang Books 1300 36 33 32

Description - Marketing Planning Guide by Bruce Wrenn

THE CLASSIC guide to develop a marketing plan--completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: * analyze the market, consumers, the competition, and opportunities * develop strategy and marketing objectives * make product, place, promotional, and price decisions * realize the financial impact of marketing strategies * implement, audit, and control your marketing planAnd now the Marketing Planning Guide, Third Edition is updated to include:* extensive information on Internet marketing * new examples illustrating the process * a complete sample marketing plan * end of chapter worksheets providing step-by-step instructions * Internet data sourcesThis is the definitive book for marketing professionals who want to use a "hands on" approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Buy Marketing Planning Guide by Bruce Wrenn from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780789023384
ISBN-10: 0789023385
Format: Paperback
(212mm x 152mm x mm)
Pages: 380
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 9-Nov-2005
Country of Publication: United States

Other Editions - Marketing Planning Guide by Bruce Wrenn

Book Reviews - Marketing Planning Guide by Bruce Wrenn

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Planning Guide book by Bruce Wrenn and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Bruce Wrenn

Essentials of Marketing Research by Bruce Wrenn
Hardback, October 2012
Marketing Management by Bruce Wrenn
Hardback, October 2004