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Description - Concise Encyclopedia of Professional Services Marketing by Kenneth E. Clow

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.

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Book Details

ISBN: 9780789036902
ISBN-10: 0789036908
Format: Hardback
(229mm x 152mm x mm)
Pages: 182
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 9-Dec-2008
Country of Publication: United States

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Author Biography - Kenneth E. Clow

University of Louisiana at Monroe, USA Southeastern Oklahoma State University, USA

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