Call Boomerang Books 1300 36 33 32

Description - Absolut Sequel by R. Lewis

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Buy Absolut Sequel by R. Lewis from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780794603311
ISBN-10: 0794603319
Format: Paperback
(293mm x 228mm x 19mm)
Pages: 288
Imprint: Periplus Editions/Berkeley Books Pte Ltd
Publisher: Periplus Editions/Berkeley Books Pte Ltd
Publish Date: 31-Oct-2005
Country of Publication: Singapore

Book Reviews - Absolut Sequel by R. Lewis

» Have you read this book? We'd like to know what you think about it - write a review about Absolut Sequel book by R. Lewis and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - R. Lewis

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

Books By R. Lewis

Automotive Engine Valve Recession by R. Lewis
Hardback, November 2001
$308.66
Absolut Book by R. Lewis
Paperback, January 1998
$58.02