Description - The Two Majorities by Byron E. Shafer
Why do voters so often exhibit patterns of policy preference vastly different from what analysts and strategists predict? And why do these same voters consistently cast ballots that ensure the continuation of "divided government?" In The Two Majorities Byron Shafer and William Claggett offer groundbreaking political analysis that resolves many of the seeming contradictions in the contemporary American political scene. Provocatively, the authors argue that each party's best strategy for success is not to try to take popular positions on the whole range of issues, but to focus attention on the party's most successful cluster of issues.
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(229mm x 152mm x 15mm)
Johns Hopkins University Press
Publisher: Johns Hopkins University Press
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Author Biography - Byron E. Shafer
John Anthony Maltese teaches in the Department of Political Scienceat the University of Georgia. His books include Spin Control: The White House Office of Communications and the Management of Presidential News.