Description - Survey Research by Telephone by James H. Frey
This second edition retains the still applicable material of the earlier edition and summarizes changes over the last five years. Utilizing more plentiful information, the comparative advantages and disadvantges of mail, face-to-face and telephone surveys are analyzed. The many technological and methodological developments in telephone survey research, while enhancing its effectiveness, have raised legal and ethical dilemmas. In tracing the growth of telephone survey research and addressing these areas of concern, Dr Frey makes a positive contribution to the survey research field.
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(215mm x 139mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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