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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

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Book Details

ISBN: 9780803946637
ISBN-10: 0803946635
Format: Paperback
(215mm x 139mm x 8mm)
Pages: 144
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 30-Aug-1995
Country of Publication: United States

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