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Description - Successful Focus Groups by David L. Morgan

This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

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Book Details

ISBN: 9780803948747
ISBN-10: 0803948743
Format: Paperback
(215mm x 139mm x 16mm)
Pages: 288
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-Jan-1993
Country of Publication: United States

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Author Biography - David L. Morgan

David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).

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