Call Boomerang Books 1300 36 33 32

This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Buy Successful Focus Groups book by David L. Morgan from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780803948747
ISBN-10: 0803948743
Format: Paperback
(215mm x 139mm x 16mm)
Pages: 288
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-Jan-1993
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Successful Focus Groups book by David L. Morgan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - David L. Morgan

David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).

Books By Author David L. Morgan

Planning Focus Groups by David L. Morgan

Planning Focus Groups

Paperback, July 1997
$113.40
Focus Group Guidebook by David L. Morgan

The Focus Group Guidebook

Paperback, July 1997
$113.40