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The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

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Book Details

ISBN: 9780803959057
ISBN-10: 0803959052
Format: Paperback
(230mm x 156mm x 27mm)
Pages: 448
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-May-1996
Country of Publication: United States


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